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MVI |
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1. MVI believes that the power of mixed media with its reach, predominant attention structure, particularly for the young, and increasing global accessibility, can make a difference. Media can be a place where people re-find themselves and interact, a place where security not anxiety is fostered, a place of both renewable resources and sustained references to the past, may provide stability. Formats that link information from the “past” to current growth of available new information facilitates a knowledge building decreasing anxiety and apathy while maintaining stimulating yet secure interactions. MVI does this by means of using multiple forms of media, organizational structure and creative broadcast formats all of which are informed by mental health expertise while remaining sensitive to local conditions. 2. MVI’s key approach is to reach people through highly engaging storytelling, entertaining and educational content. This aims at providing opportunities, space and time, for people to talk to each other and to encourage the conversation to take place through the media where appropriate. Unique to MVI's approach is its mental health development component focusing on dealing with the toxicity of stress in modern life as well as building and providing the tools for resilience. Even the support to the community media is from this perspective. MVI therefore has developed a clear niche that does not directly compete with more standard media development institutions. At the center of this process is a unique mix of three generic approaches and areas of expertise: ethnographic (historical and socio-cultural context), psychological evaluation and media research methods resulting in "mental health" scripts as well as training to produce communication products in this line, support to teachers/community facilitators, community media centres, etc. 3. MVI proposes a multi-media, multi-method based, early child development and youth mental health strategy that integrates research and evaluation, direct or e-training and tools, production of audiovisual packages for chosen groups, in communities, schools, workplaces and public mental health interventions, using media communication to tackle children mental health issues under a variety of socio-cultural and difficult conditions. MVI and its affiliates (FRD, Comunipaz and CPMH/UM) are ready to develop such a strategy and products as well as to implement experimental projects and community interventions in Europe, SEAsia, Latin America and East Africa. MVI relies on media facilitated communication and offers scientifically informed and culturally sensitive information, education and therapeutic understanding to restore individual resilience, enhance global mental health and facilitate local cultural and economic growth. MVI believes that the power and increased accessibility of mixed media (with its rich, existing attention structure particularly for the young) can make a difference. |
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